About me

Strategy-led social media, backed by EDUCATION and experience.
I’m Kat, a social media manager with over four years’ experience in marketing and a degree in Psychology and Marketing. My approach is informed by audience behaviour, brand positioning, and a focus on sustainable growth.
Having travelled extensively through South East Asia and Australia, I bring a strong understanding of what captures attention, builds trust, and influences booking decisions for the travel businesses.
I work as a long-term partner to brands, helping them show up consistently and confidently on social media with content that feels aligned, intentional, and commercially effective.
services
Each package is designed to help your brand show up consistently, communicate clearly, and guide potential customers towards enquiring.

Starter Support
From £447 / month
For: Consistent, professional social media management for travel brands building their foundation.
Includes:
- Ongoing management of 1 social platform
- Content & strategy foundations to guide direction
- 3 posts per week (video + static content)
- Light short-form video editing
- Essential Stories support
- Strategic content planning, captions, hashtags, and scheduling
- Monthly check-in and performance summary
Focus: Consistent, on-brand visibility that builds trust and keeps your business active.

Growth Support (Most Popular)
From £747 / month
For: Strategic content designed to support enquiries and bookings, with a stronger focus on growth and conversion.
Includes:
- Ongoing management across 2 platforms
- Custom social media strategy and content direction
- 6 posts per week total (video + static content)
- Short-form video editing and optimisation
- Enhanced Stories support
- Monthly shared content calendar
- Light community engagement
- Monthly 1-hour strategy session and performance report
Focus: Stronger reach, clearer messaging, and more intentional pathways to enquiries.

Full Support
From £1,247 / month
For: A fully managed, hands-off content system designed to drive consistent visibility and enquiries for established travel brands.
Includes:
- Fully managed social media across 2 platforms
- Comprehensive social media strategy and ongoing optimisation
- 6 posts per week total (video + static content)
- Advanced video editing and optimisation
- Comprehensive Stories support
- Full community management
- Monthly shared content calendar
- Blog and email marketing support
- Monthly 1-hour strategic planning session with in-depth performance reporting
- Quarterly growth and content audit
Focus: High visibility and consistent enquiries, without day-to-day involvement.
Optional Add-Ons
Additional support can be added to any package to suit your needs:
• Blog content (SEO-optimised)
• Email marketing / newsletters
• Additional content creation
• Extra platforms
Pricing available on request
For best results –
Social media is a long-term growth channel. A 3-month timeframe allows your strategy, content, and data to build momentum and begin driving consistent enquiries.

the onboarding process

1. Enquiry
Complete the enquiry form with a few details about your business, goals, and current social media presence.

2. Discovery Call
If we’re a good fit, we’ll book a call to discuss your priorities, platforms, and how I can best support your business.

3. Proposal & Onboarding
Following our call, you’ll receive a tailored proposal outlining the recommended support. Once confirmed, we’ll move into onboarding and content planning.
strategic content. Real results.
portfolio
A small selection of sample projects demonstrating my strategic approach to social media for different types of travel brands.
Travel Agency Social Media Strategy

A sample project showing how I’d support travel agencies and advisors with clear, trust-building social media that highlights expertise and encourages enquiries.
Airbnb Social Media Strategy

A sample project showing how I’d position boutique hotels, resorts, short-term rentals and Airbnbs through storytelling, consistent visuals, and brand-led content.
Travel Company Social Media Strategy

A sample project demonstrating how I’d support experience-led tour companies and retreat hosts with people-focused content designed to showcase the experience and increase bookings.

